If you are thinking of starting a new business, or re-launching or overhauling an existing one, the scale of the task ahead can seem overwhelming.
From finding the right design for a new logo to suit your needs, to developing the website, getting the right images, putting the content together and spreading the word, it can be a real challenge to get the right team of people around you.
I should know – I’ve spent years working on similar projects. It can be incredibly frustrating as a business owner when the specialists you hire turn out not to be quite as special as you had hoped. Whether you’re waiting for a copywriter to provide the words for the web designer to use, or your photographer’s images just don’t sit well with the branding and the overall impression you want to create for your business, you can end up feeling like a project manager on a badly-coordinated building site.
But it doesn’t have to be like that. Years of experience – good and bad – has taught me the value of a good team. Over the years, I’ve built up contacts with people I know I can trust to do outstanding work, to keep in touch about how they’re getting on, and to liaise with me and other team members to get everything finished on schedule.
I know I can rely on my team to understand exactly what’s needed from the beginning. Working with the same people on a regular basis also means that, as the contact point for everyone, I can ensure the photos, logo and copy tie in with the overall look and feel of the website we are creating, which also reflect the aims and values of the business.
I know our clients particularly appreciate having the stress of coordinating everything taken off their shoulders – and the speed with which we can work as a result. I was recently speaking to a business owner whose rebranding and new website project had taken almost 18 months (yes, you read that right!) from start to finish because she was so busy working on the business that she struggled to find time to coordinate the specialists she had taken on. On reflection, she said, it would have been better to take one member of staff off their regular duties and give them the time to sort out the work with the sub-contractors, or to use an agency that could take care of everything from start to finish. She would have still had the results she wanted, but 18 months ago – and goodness knows how much more she might have achieved in that time.
If you’re serious about having the biggest possible impact with your new or overhauled business, I’d strongly recommend considering using an agency to help you coordinate everything you’re doing. It will save you time, money and energy, and give you the best possible chance of success.
Want to know more? Contact us!