If you are thinking of starting a new business, or re-launching or overhauling an existing one, the scale of the task ahead can seem overwhelming. From finding the right design for a new logo to suit your needs, to developing the website, getting the right images, putting the content together and spreading the word, it can be a real challenge to get the right team of people around you. I should know – I’ve spent years working on similar projects. […]
Over the years, I have worked with businesses of all different sizes, across a range of sectors. I love how varied and interesting my job is. Yet no matter what the business, I often find the same fairly basic issues cropping up time and time again. The answers are invariably the same. So, to save you some time, I’ve created what I refer to as my Home Truths. No, the website you designed yourself isn’t good enough. Unless you happen […]
When you are in the early stages of running a business, there are a thousand and one things you need to do. From taking on employees to balancing the books, getting the basics right is vital if you want to avoid falling at the first hurdle. However, it can be easy to lose sight of the bigger picture when you get caught up in the day-to-day tasks which can often be a bit mundane. Very soon, you lose that initial […]
With smart phones and digital cameras, we’re all constantly capturing memories and moments in our lives. But there’s a world of difference between getting a great holiday snap and being able to capture the essence of your business in one image. Having striking photographs can make a real difference to your success in lots of ways. If you use photographs in your marketing, they need to be first class. A badly taken shot will stand out even more when it’s […]
When it comes to writing about our businesses, we often feel that we’re the best person to do it. After all, we know it inside out – and anyone who runs a business must be intelligent enough to string a sentence together. However, there are some serious pitfalls to taking on any writing project alone: Accuracy – When you’re writing anything that goes out to the public, it has to be right. A missing apostrophe or a split infinitive will […]
Nobody likes a show-off. Grabbing attention and making yourself the focus can feel unnatural and uncomfortable. However, when it comes to design and branding for your business, you need to be catching as many eyes as you can. People like brands that are impressive, memorable and different – and if you fade into the background, you’ll miss out. Effective branding and design needs to strike a balance between style and substance. Show off the best aspects of your business without […]
Whether your business is brand new or has been established for 50 years, a website is a vital tool in attracting new clients. Where previously you would rely on traditional marketing techniques like networking, these days you need to have a website to promote your business. However, it is not a short cut – you need to take your online presence just as seriously as your face-to-face work. So what do you need to consider? Consistency: A website is a […]
Have you ever found yourself in a new role and felt completely out of your depth? Or set up a business in your field of expertise, then discovered you need a whole set of other skills you had never even considered? It happens a lot. Competent, confident staff earn a promotion – and find they are unprepared for their new responsibilities. Equally, talented professionals such as Hairdressers, photographers and accountants set out on their own, but struggle with the day-to-day […]
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