Copywriting and Content Marketing
“There is something about words. In expert hands, manipulated deftly, they take you prisoner. Wind themselves around your limbs like spider silk, and when you are so enthralled you cannot move, they pierce your skin, enter your blood, numb your thoughts. Inside you they work their magic.” ― Diane Setterfield
Everyone can write – but can everyone write powerfully, compelling readers to take action? When it comes to marketing your business, whether it is on your website, on social media, in a newsletter or through media coverage, words are the most important tool at your disposal. They can build a connection with another person and create an emotion which drives them to action. Choose the wrong ones and you could waste thousands of pounds; choose the right ones and you will be reaping the benefits for years to come.
When you know your business inside out, there is a temptation to think that you are the best person to write about it. In fact, the opposite is often the case: someone who is less closely linked to the day-to-day running of the company is in a better position to present it to potential customers. After all, you are writing for people who may know nothing about your business – or even your industry – so an outsider’s perspective is invaluable.
Our copywriting and proofreading services cover everything from simple posters and adverts to full brochures, website content and even newsletters for your clients or customers. Using our experience and knowledge, we reflect your business’s tone and style to put together copy which demands attention, calls for action and creates a vision in your readers’ minds.
Do you feel that your business needs to be on social media, but you don’t know where to begin? Perhaps you have set up your accounts, but ran out of ideas and enthusiasm after a few weeks or months. You’re not alone!
Social media can be a daunting world, and that’s particularly true for businesses. It can be hard to strike the right tone between approachable and professional, and when it comes to handling online criticism it can be difficult to know what to do for the best. This often results in very inactive social media accounts, which can make you seem distant, rude and even like you’ve gone out of business – the exact opposite of what you’re trying to achieve!
We can help. We offer a social media management service to take the pressure away from you. Whether you need someone to share your news on Facebook or boost your presence on Twitter, we can take care of it. We offer an initial consultation to get to know you and your business, then we manage your accounts – including setting them up from scratch if required – so you can get on with what you do best, knowing that your online presence is being managed by our experts.